WANNA ?
HEAJ — Submited to the Pentawards
2024

WANNA – the ice cream that invites exchange. WANNA is not simply an ice cream brand, but an invitation to share: everything begins with the ice cream maker's question, "What do you want?". A witness to life's key moments, it accompanies joys and sorrows alike. The brand comes in three formats designed for every desire — Wanna taste (a small pot, often sold in packs of 4, because choosing means giving something up), Wanna share (a generous format for multiple spoons) and Wanna try (a stick-bar to hand round) — with a design inspired by frost, that thin layer of cold which forms and melts at the touch of fingers. Special seasonal editions complete the experience: designs, questions and flavours evolve, making each tasting a unique answer.