RENSHO
HEAJ - Student Project
2025

Rensho is a fictional rugby brand whose visual identity draws directly on the values of the sport: power, commitment and movement. The graphic charter is built on a contrast between black and white, bringing strength and legibility, and a neon green used to catch the eye and heighten the visual impact. The whole graphic universe seeks to convey the intensity and energy of rugby in a modern and dynamic way.